Zune.....WHAT IS MICROSOFT DOING?

Now that Sprint already has music download services for their phones, I think Microsoft made a huge mistake making Zune. They waited way too long and well, geez--I can't give any reason they would do this now.Microsoft usually does the smart thing, but here they appear to be stupid.

Perhaps there's something else up their sleeve, but any "almost IPod" at this point is useless. Like Dell's MP3 thing, like Creative's (which is the only one I use, by the way), like Samsungs, etc.--they are not well known and without winning any popularity contests they never make it. Dell's was the closest success and after Christmas of last year they were discontinued. WHAT IS MICROSOFT DOING?

If anyone has any answers, I'd love to hear them...